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But I Don’t Need a Personal Brand

Sometimes business owners will say: “I don’t need a personal brand. My business isn’t flashy and neither am I. My customers know me as trustworthy, honest, and reliable—what more do […]

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Employment Versus Employability: Is There a Trade Off?

With many people out of work it could be forgiven for thinking that career management is a luxury in these uncertain economic times, when too many people are concerned about […]

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Why and How to Build an Online Presence?

The seemingly infinite influence of the internet makes it possible for any freelancer to reach their audience more effectively. Size matters not when it comes to online marketing, but effort […]

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Using Portfolio as a Powerful Branding Tool

What is a professional portfolio? A portfolio is a record of goals, growth, achievement, and professional attributes developed over time and in collaboration with others. A portfolio illustrates goals...

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Enhancing Employability through Personal Branding

Tharman Shanmugaratnam, Singapore’s Finance Minister, mentioned in a Straits Times article (“Lack of quality jobs is a major challenge globally” ST 01/08/2012) that governments the world over are...

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